{"id":55158,"date":"2021-03-11T13:50:31","date_gmt":"2021-03-11T16:50:31","guid":{"rendered":"https:\/\/www.noticiasmotociclisticas.com\/?p=55158"},"modified":"2021-03-15T08:32:31","modified_gmt":"2021-03-15T11:32:31","slug":"harley-davidson-mais-uma-vez-reafirma-seu-compromisso-com-o-brasil","status":"publish","type":"post","link":"https:\/\/noticiasmotociclisticas.com.br\/?p=55158","title":{"rendered":"Harley-Davidson, mais uma vez, reafirma seu compromisso com o Brasil"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-8336138695442191\" data-ad-slot=\"8337706066\" data-ad-format=\"auto\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #ff0000;\">Depois da inesperada sa\u00edda da Ford do mercado brasileiro, o clima \u00e9 de apreens\u00e3o. Qual seria a pr\u00f3xima montadora a fazer as malas?\u00a0 A Harley-Davidson, que vive problemas financeiros, \u00e9 a primeira que vem a mente. Mas, a fabricante de Milwaukee garante que veio para ficar e lista todas as suas concession\u00e1rias no pa\u00eds.<\/span><\/h4>\n<p><a href=\"https:\/\/www.noticiasmotociclisticas.com\/wp-content\/uploads\/2020\/02\/Harley-Davidson-Softail-Standard-2020-capa-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46744\" src=\"https:\/\/www.noticiasmotociclisticas.com\/wp-content\/uploads\/2020\/02\/Harley-Davidson-Softail-Standard-2020-capa-3.jpg\" alt=\"\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Em um comunicado \u00e0 imprensa ontem (10), a Harley-Davidson do Brasil falou pela primeira vez do plano estrat\u00e9gico <a href=\"https:\/\/www.noticiasmotociclisticas.com\/harley-davidson-detalha-novo-plano-estrategico-the-hardwire\/\">The Hardwire<\/a>, posto em pr\u00e1tica no in\u00edcio do ano e que prev\u00ea mudan\u00e7as na linha de motocicletas, nos mercados envolvidos e na forma de vendas pelos pr\u00f3ximos cinco anos. Confira abaixo.<\/p>\n<p style=\"text-align: justify;\"><em>&#8220;A Harley-Davidson definiu sua nova estrat\u00e9gia de mercado para o Brasil, com foco em uma rede de concession\u00e1rias otimizada e opera\u00e7\u00f5es reestruturadas para fornecer produtos e experi\u00eancias para o cliente l\u00edderes do segmento. Em fevereiro de 2021, a empresa iniciou o seu plano estrat\u00e9gico de cinco anos, chamado de\u00a0The Hardwire, projetado para levar a empresa de volta \u00e0s vit\u00f3rias no Brasil e em todo o mundo.&#8221;<\/em><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-8336138695442191\" data-ad-slot=\"1728792253\"><\/ins><script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;Enraizado no desejo e guiado pela vis\u00e3o e miss\u00e3o da empresa, o\u00a0The Hardwire\u00a0coloca os clientes na vanguarda dos produtos, experi\u00eancias e investimentos da Harley-Davidson. A Harley-Davidson continua comprometida a fornecer aos clientes no Brasil produtos, servi\u00e7os e experi\u00eancias genu\u00ednos da Harley-Davidson, por meio de uma lista atualizada de 19 concession\u00e1rias autorizadas nas cinco regi\u00f5es do pa\u00eds.&#8221;<\/em><\/p>\n<p style=\"text-align: justify;\">Com as vendas no vermelho desde 2016, a Harley-Davidson j\u00e1 vinha buscando formas de se reerguer<a href=\"https:\/\/www.noticiasmotociclisticas.com\/vendas-da-harley-davidson-caem-43-em-2019\/\"> antes mesmo do Coronav\u00edrus atingir o mundo ocidental em fevereiro de 2020<\/a>. De l\u00e1 para c\u00e1, o novo CEO da marca, <a href=\"https:\/\/www.noticiasmotociclisticas.com\/harley-davidson-nomeia-jochen-zeitz-como-ceo-definitivo\/\">Jochen Zeitz<\/a> promoveu uma reestrutura\u00e7\u00e3o global da empresa, o que incluiu a sa\u00edda de 39 pa\u00edses, como a \u00cdndia.<\/p>\n<p style=\"text-align: justify;\">Dissemos na ocasi\u00e3o que o Brasil n\u00e3o estava entre eles, pois aparec\u00edamos entre os de &#8220;mercado mais importante&#8221;. O que faz todo o sentido, j\u00e1 que as vendas na Am\u00e9rica do Sul &#8211; antes da pandemia &#8211; sempre foram boas. Parece ser uma estrat\u00e9gia diferente da Ford, que optou por permanecer no M\u00e9xico e na Argentina e abastecer os pa\u00edses em volta a partir dessas bases.<\/p>\n<h5><span style=\"color: #800000;\">Lista atualizada de concession\u00e1rias Harley-Davidson no Brasil<\/span><\/h5>\n<table>\n<tbody>\n<tr>\n<td width=\"31\">1<\/td>\n<td width=\"123\">S\u00e3o Paulo<\/td>\n<td width=\"64\">SP<\/td>\n<td width=\"401\">Autostar Harley-Davidson (Av. Na\u00e7\u00f5es Unidas)<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">2<\/td>\n<td width=\"123\">S\u00e3o Paulo<\/td>\n<td width=\"64\">SP<\/td>\n<td width=\"401\">Autostar Harley-Davidson (Av. Europa)<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">3<\/td>\n<td width=\"123\">Campinas<\/td>\n<td width=\"64\">SP<\/td>\n<td width=\"401\">Tennessee Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">4<\/td>\n<td width=\"123\">Itupeva<\/td>\n<td width=\"64\">SP<\/td>\n<td width=\"401\">Tennessee Highway Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">5<\/td>\n<td width=\"123\">Sorocaba<\/td>\n<td width=\"64\">SP<\/td>\n<td width=\"401\">Sorocaba Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">6<\/td>\n<td width=\"123\">Ribeir\u00e3o Preto<\/td>\n<td width=\"64\">SP<\/td>\n<td width=\"401\">Ribeir\u00e3o Preto Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">7<\/td>\n<td width=\"123\">Rio de Janeiro<\/td>\n<td width=\"64\">RJ<\/td>\n<td width=\"401\">Rio Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">8<\/td>\n<td width=\"123\">Rio de Janeiro<\/td>\n<td width=\"64\">RJ<\/td>\n<td width=\"401\">Rio II Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">9<\/td>\n<td width=\"123\">Belo Horizonte<\/td>\n<td width=\"64\">MG<\/td>\n<td width=\"401\">BH Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">10<\/td>\n<td width=\"123\">Uberl\u00e2ndia<\/td>\n<td width=\"64\">MG<\/td>\n<td width=\"401\">Uberl\u00e3ndia Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">11<\/td>\n<td width=\"123\">Curitiba<\/td>\n<td width=\"64\">PR<\/td>\n<td width=\"401\">The One Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">12<\/td>\n<td width=\"123\">Londrina<\/td>\n<td width=\"64\">PR<\/td>\n<td width=\"401\">Red Wheel Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">13<\/td>\n<td width=\"123\">Florian\u00f3polis<\/td>\n<td width=\"64\">SC<\/td>\n<td width=\"401\">Floripa Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">14<\/td>\n<td width=\"123\">Porto Alegre<\/td>\n<td width=\"64\">RS<\/td>\n<td width=\"401\">IESA Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">15<\/td>\n<td width=\"123\">Bras\u00edlia<\/td>\n<td width=\"64\">DF<\/td>\n<td width=\"401\">Bras\u00edlia Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">16<\/td>\n<td width=\"123\">Goi\u00e2nia<\/td>\n<td width=\"64\">GO<\/td>\n<td width=\"401\">Umuarama Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">17<\/td>\n<td width=\"123\">Campo Grande<\/td>\n<td width=\"64\">MS<\/td>\n<td width=\"401\">Rota 67 Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">18<\/td>\n<td width=\"123\">Salvador<\/td>\n<td width=\"64\">BA<\/td>\n<td width=\"401\">New Bahia Harley-Davidson<\/td>\n<\/tr>\n<tr>\n<td width=\"31\">19<\/td>\n<td width=\"123\">Manaus<\/td>\n<td width=\"64\">AM<\/td>\n<td width=\"401\">Amazonas Harley-Davidson<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-8336138695442191\" data-ad-slot=\"8337706066\" data-ad-format=\"auto\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois da inesperada sa\u00edda da Ford do mercado brasileiro, o clima \u00e9 de apreens\u00e3o. Qual seria a pr\u00f3xima<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[90,878],"class_list":["post-55158","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-harley-davidson","tag-noticias"],"_links":{"self":[{"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=\/wp\/v2\/posts\/55158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55158"}],"version-history":[{"count":5,"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=\/wp\/v2\/posts\/55158\/revisions"}],"predecessor-version":[{"id":55190,"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=\/wp\/v2\/posts\/55158\/revisions\/55190"}],"wp:attachment":[{"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noticiasmotociclisticas.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}